Font 1: Display Font

Display fonts are usually more decorative or unusual than traditional serif or sans-serif fonts. They can be used to create a unique brand identity and can be a good choice for brands that want to stand out from the crowd, such as creative agencies or boutique brands.

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Font 2: Serif Font

Serif Fonts: Serif fonts have small lines or flourishes at the end of each letter stroke. They are often associated with tradition, authority, and elegance. Serif fonts can be a good choice for brands that want to convey a sense of professionalism and sophistication, such as law firms, universities, or luxury fashion brands.

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Font 3: Sans Serif Font

Sans-Serif Fonts: Sans-serif fonts do not have the small lines or flourishes at the end of each letter stroke. They are often associated with modernity, simplicity, and clarity. Sans-serif fonts can be a good choice for brands that want to convey a sense of innovation, simplicity, and clarity, such as tech companies or startups.

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Colours

A brand's color palette typically consists of 4 colors: a primary color that represents the brand's core values, a secondary color that complements the primary color, an accent color that draws attention to important elements, and a neutral color that balances out the other colors. When selecting a color palette, it's important to consider how the colors work together as a cohesive unit and what emotions they might evoke in consumers. By carefully selecting a color palette that reflects the brand's personality and values, a brand can create a memorable and effective visual identity.